Sergio
Castro
Motion & Brand Designer  ·  Creative Lead  ·  AI

A senior motion and brand designer who builds the systems that make creative work scale. 10+ years of craft, now integrating AI and automation into production.

From
California
to Berlin

I'm a senior motion and brand designer with 10+ years of experience. My work sits where craft meets systems: I make the work, and I build the tools and automation that make it scale.

What I'm really here to do is make films that move people, whether that means explaining something complex or making a brand worth caring about. I automate the repetitive parts so the time goes where it matters: the craft.

Currently at IONOS SE, leading brand motion across IONOS, STRATO, and Fasthosts, spanning 7 markets and a team of up to 13 designers. Lately my focus has been integrating AI and automation into production, working hands-on with tools like Veo, Kling, Midjourney, and n8n.

  • Raised in California, based in Berlin since 2012
  • Studied Cognitive Science at UC Berkeley
  • Fluent in English, Spanish, German, French and Italian
  • IMDB credits in both film and video games
  • Worked on location in Shanghai, Beijing, Zurich, and across Germany
  • Agencies: Razorfish, Stink, DDB, TBWA, Pixomondo, Rise FX and more
€125K
Budget Saved
Through strategic internal productions at IONOS, eliminating unnecessary external spend.
160%
Team Output Growth
Through templating, documentation, mentoring and smarter workflows.
80%
Faster Asset Production
Custom tools, MOGRTs and automated Premiere scripting pipelines.
10 min
Multi-Market Campaigns
Reduced from one week per market to under 10 minutes through bespoke automation.
01
Brand Motion Guide

An integral part of brand building at IONOS. Sped up asset production, increased visual alignment across teams, and reduced revision cycles with external partners.

Brand Systems Documentation Motion Design
02
Storyboard Template

A Google Slides storyboard system adopted across the team. Reduced iteration turnarounds by enabling stakeholder feedback at the earliest possible stage.

Workflow Templates Collaboration
03
Motion Graphic Components

Brand animation tools usable directly in editing without After Effects knowledge, empowering every producer to add animations and freeing senior designers for complex work.

After Effects Premiere Pro MOGRTs Automation
04
Automating AI Creations

An n8n workflow with API access to Google Veo that generates AI avatar videos from a simple trigger. Exploring how generative AI and automation can scale content production.

n8n Google Veo Generative AI
2020 — Present
Senior Motion Designer
IONOS SE · Berlin & Karlsruhe

Leading brand motion and video identity across IONOS, STRATO, and Fasthosts. Managing up to 13 designers across 7 markets. Building automation tools, motion systems, and AI production workflows (Veo, Kling, Midjourney, n8n) that scale output without sacrificing craft.

2015 — 2020
Freelance Art Director & Motion Designer
Various · Berlin · Shanghai · Zurich

End-to-end creative direction for campaigns across automotive, telco, and consumer brands. Clients included VW Group, BMW, Mercedes-Benz, Porsche, Deutsche Telekom, Vodafone, IKEA, and VEVO. IMDB credits in film and video games.

2012 — 2015
Senior Motion Designer — UX
Iconmobile · Berlin

Designed and prototyped motion systems for in-car interfaces and digital products for VW Group, Mercedes-Benz, and Bosch. Led end-to-end UX animation from concept through user testing and engineering handoff.

Automating AI Creations

Using n8n workflows and API access to Google Veo to generate AI avatars and automate video content production at scale, exploring the intersection of generative AI and brand motion.

Creative Systems Thinking

Continuing to explore how design systems, automation pipelines, and AI tools can be combined to give creative teams superpowers, without removing the human craft from the output.